ADVERTISEMENT
  • Contact Us
  • Articles
  • Nollywood Snippets
  • Romance
  • Special Report
  • US This Week
  • Brain Teasers
  • Music Gists
  • From The NGOs
  • Advertisement
  • Privacy Policy
DGovScoops
  • Home
  • Politics
  • Business
  • Nation
  • World
  • Sports
  • Tech
  • Entertainment
No Result
View All Result
  • Home
  • Politics
  • Business
  • Nation
  • World
  • Sports
  • Tech
  • Entertainment
No Result
View All Result
DGovScoops
No Result
View All Result
Home Business

PR, media professionals charged to join advocacy for gender balancing

dgovscoops by dgovscoops
April 4, 2022
in Business, Nation
0 0
0
PR, media professionals charged to join advocacy for gender balancing
0
SHARES
28
VIEWS
Share on FacebookShare on Twitter
">
ADVERTISEMENT

By Olajide Meseko

Public Relations and media professionals and other important institutions/agents of change in Nigeria have been urged to join advocacy for gender balancing, inclusion and fairness for the promotion of socio-economic development in the country.
Mrs. Grace Bose Ojougboh, Head, Media and Public Relations at the Nigerian Communications Commission, NCC, and producer/host of the weekly inspirational programme ‘Amazing Grace with Bose’ on YouTube, made the call on Wednesday.
She made the call while delivering a paper around gender balancing and fairness at the March 2022 monthly meeting of the Nigerian Institute of Public Relations, NIPR, Abuja Chapter which took place at the National Press Centre, Radio House, Abuja.
Speaking to NIPR members, including Fellows of the Institute at the event on the thought-provoking paper titled: “Achieving Gender Equality In Nigeria: The Role Of Public Relations”, Ojougboh perceptively re-awakened the consciousness of the audience to the often-misconstrued concept of feminism while taking pragmatic look at how the concept should be understood by all to actualise the lofty desire of maximizing the innate potentials of female gender towards achieving greater developmental goals in the society.
She equated feminism with the philosophical aspiration for gender equality as a fundamental human right, which also finds concrete expression in the Goal Five of the Sustainable Development Goals, SDGs, centering on gender equality and empowerment of  all women and girls with the hope to end all acts of discrimination against the female gender.
Ojougboh noted with copious instances, that, till date, issues pertaining to women gender had not always received the expected attention, whether by government, parents, the media, communication professionals; traditional and religious leaders, adding that there was need for a change of narrative with respect to how issues pertaining to gender balancing and fairness were effectively mainstreamed into Nigeria’s developmental drive.

According to her, the continuous imbalance in women participation in politics and governance and all the sectors of the economy was glaring, as she submitted that, women were given almost no opportunity to participate in politics and in other spheres of life in spite of the advocacy and call for inclusion and the strategies by various international agencies to reduce gender inequality to the barest minimum.
“Only recently, bills seeking gender equality were rejected by the National Assembly. Appointments across parastatals are dominated by men; this has got to change. If we want economic growth, we must include women, women are transformational agents. We need much more that 35 per cent affirmative action,” she said.
She stated that the fact that women represent about 50 per cent of Nigerian population, according to a 2020 report, meant that Nigeria, as a country, could not afford to neglect the wisdom and the capability of the group and the contribution that women could bring to make Nigeria a truly prosperous nation.
Justifying the need for media/Public Relations practitioners to be at the forefront of driving the narrative for gender balancing, Ojougboh cited an empirical study on media and gender inequality in Nigerian politics, which found that women were denied fair access to the media just as the study also identified media bias in the coverage of female news stories.
She said the findings of the study was a wake-up call that media and Public Relations practitioners have a whole lot to do in the fight for gender balancing in Nigeria.
“We need to understand our social responsibility as perception drivers to promote unity, social cohesion, gender balancing/equality and the fundamental human rights of every Nigerian,” she said.
She also tasked them to be deliberate and intentional about their communication such that it built understanding, trust, and acceptance and became a win-win for men and women alike and all who desired to see equal representation of men and women across all sectors of the society.
“As Public Relations practitioners, we must help to create gender-sensitive and gender-transformative content that will change perceptions and break gender stereotypes.  We must use every available medium to challenge traditional and cultural norms and attitudes that demean womanhood and does not serve humanity,” she said.

Share this:

  • Twitter
  • Facebook
  • WhatsApp
  • LinkedIn
  • Telegram
  • Print

Related

">
  • Trending
  • Comments
  • Latest
BREAKING NEWS: BIDEN APPOINTS KOGI-BORN FEMALE INTO HIS CABINET

BREAKING NEWS: BIDEN APPOINTS KOGI-BORN FEMALE INTO HIS CABINET

January 13, 2021
Oba of Benin finally opens up, Advises on the candidate to vote for in the forthcoming Edo Governorship Election

Oba of Benin finally opens up, Advises on the candidate to vote for in the forthcoming Edo Governorship Election

August 28, 2020
An Apprentice At Chucks Supermarket Paid us to Kill the Owner- Suspect

An Apprentice At Chucks Supermarket Paid us to Kill the Owner- Suspect

July 29, 2020

Breaking News: Isanlu Robbery: Police Arrests Suspects

June 18, 2020
Publisher’s Comment

Publisher’s Comment

2
Breaking News: Tribunal Dismisses PDP’s Petition, affirms Bello of the APC as Governor

Breaking News: Tribunal Dismisses PDP’s Petition, affirms Bello of the APC as Governor

1
COVID-19: INEC to receive names of Edo, Ondo guber candidates online, says e-voting will begin in 2021

COVID-19: INEC to receive names of Edo, Ondo guber candidates online, says e-voting will begin in 2021

1
Governors reject Buhari’s order on state legislature, judiciary

Governors reject Buhari’s order on state legislature, judiciary

1
FG, Uni-Abuja, ACCI commend NEPZA over proposed SEZ’s initiatives

FG, Uni-Abuja, ACCI commend NEPZA over proposed SEZ’s initiatives

February 1, 2023
International Women’s Day: NEPZA reiterates stance on wider business corridor for women investors

NEPZA commences technical study of proposed Ekiti Knowledge/Technology Free Trade Zone

February 1, 2023
5G will revolutionise Nigeria’s Creative Industry – Danbatta

NCC Boss to Receive Vanguard’s Regulator of the Year Award on Friday

January 27, 2023
Femi Adesina: Nigerians Lucky To Have President Like Buhari

OPINION: THEY HAVE EYES BUT CANNOT SEE. PITY! By FEMI ADESINA

January 27, 2023

Recent News

FG, Uni-Abuja, ACCI commend NEPZA over proposed SEZ’s initiatives

FG, Uni-Abuja, ACCI commend NEPZA over proposed SEZ’s initiatives

February 1, 2023
International Women’s Day: NEPZA reiterates stance on wider business corridor for women investors

NEPZA commences technical study of proposed Ekiti Knowledge/Technology Free Trade Zone

February 1, 2023
5G will revolutionise Nigeria’s Creative Industry – Danbatta

NCC Boss to Receive Vanguard’s Regulator of the Year Award on Friday

January 27, 2023
Femi Adesina: Nigerians Lucky To Have President Like Buhari

OPINION: THEY HAVE EYES BUT CANNOT SEE. PITY! By FEMI ADESINA

January 27, 2023
DGovScoops

Dear readers, welcome to the fresh soothing world of exclusive scoops from the No1 exclusive story merchants of the industry. We are poised to exercise our mandate as "watchdog of the society" with all sense of patriotism and responsibility.

Browse by Category

  • Articles
  • Brain Teasers
  • Breaking News
  • Business
  • Crime
  • Education
  • Entertainment
  • From The NGOs
  • Health
  • Latest News
  • Lifestyle
  • Music Gists
  • Nation
  • Nollywood Snippets
  • Politics
  • Romance
  • Special Report
  • Sports
  • Tech
  • US This Week
  • World

Recent News

FG, Uni-Abuja, ACCI commend NEPZA over proposed SEZ’s initiatives

FG, Uni-Abuja, ACCI commend NEPZA over proposed SEZ’s initiatives

February 1, 2023
International Women’s Day: NEPZA reiterates stance on wider business corridor for women investors

NEPZA commences technical study of proposed Ekiti Knowledge/Technology Free Trade Zone

February 1, 2023
  • Contact Us
  • Articles
  • Nollywood Snippets
  • Romance
  • Special Report
  • US This Week
  • Brain Teasers
  • Music Gists
  • From The NGOs
  • Advertisement
  • Privacy Policy

© 2023 JNews - Premium WordPress news & magazine theme by Jegtheme.

No Result
View All Result

© 2023 JNews - Premium WordPress news & magazine theme by Jegtheme.

Welcome Back!

Login to your account below

Forgotten Password?

Retrieve your password

Please enter your username or email address to reset your password.

Log In
21